An Italian fragrance firm is releasing a line of unisex eau de perfumes called Blood Concept  based on the four different blood groups, A, B, AB, and O. Which should let us know how far Italians will go to get an edge... ewe
Debuted  at Esxence 2011, a perfumery trade show, in Milan and will go on sale  some time in September.
All versions of the blood-scented fragrance has a  hint of metallic in them that is inspired by the real thing, but does  not include any actual blood or flowery components.
I'm really not sure how Blood is suppose to be an attractive smell, on either a man or a woman. It isn't a bad smell on the grill while being seared, but other than beef, I'm not much into the idea of smelling blood.. especialy my own.
If you  are looking to attract that gorgeous vampire next door this should do  the job. What happens after that is not my fault.
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