Introduction
The Theory of Planned Behavior (TPB) provides a comprehensive framework for understanding and predicting human actions in a planned and deliberate manner. Originating from the Theory of Reasoned Action (TRA) developed by Martin Fishbein in 1967 and later extended to TPB in 1985, this theory emphasizes the role of attitudes, subjective norms, and perceived behavioral control in shaping behavioral intentions. This paper explores the TPB by describing its key components, defining its core principles, divining its practical applications, and deriving insights from research findings.




