People only hear, what they understand.
That's a maxim that should be taped to the desk right beside the keyboard, and never covered. People do not ask what a word means. Even though they could right-click the mouse and ask Google to define the word for them, they don't. What they do, is ignore the whole sentence and make something up. This is true. Read "Predictably Irrational". The whole sentence -- just gone..Your pitch is useless from there on.
